Identity and Product Design

Two words were chosen to create a store/brand name. Products were created for this brand and packages were designed.

"Hyper Elements" would be a company that sells products to energize customers. The products cater to introverted and extroverted people, therefore, there are two lines of products.


View of all products and a brochure about the company.












Introverted line:
aromatherapy
incense
Zen garden
file sharing interface with soothing colors
book of inspirational quotes






























































































Extrovert line:
party-themed coasters












Extrovert line:
aromatherapy

Bookmarks

Waldenbooks redesign

Logo redesign and application to 5 books that could be part of a set. Logo and book jackets were designed by me.

Ringling Museum identity redesign

Logo design for museum and other departments












Letterheads













Fax sheets













Envelopes










Business Cards

Time Life Redesign

Redesign of Time Life book from the 1960s

Books

Micro/Macro

Two articles of opposing opinions are juxtaposed in one booklet.